Anheuser-Busch Inc. is stepping up its ongoing support for the NASCAR race series this year by issuing four limited-edition beer cans that highlight four famous racetracks on the NASCAR circuit.
Cigars and premium liquor are a natural combination, so Hiram Walker is offering Courvoisier XO Imperial cognac in a fine mahogany humidor-type cigar box.
Coca-Cola claims that its classic, curved bottle is the "most recognized trademarked package in the world," so in 1993, the company brought back the famous shape in the form of a 20-ounce plastic contour bottle.
What better way to ring in the holidays than with bonbons and champagne? To introduce its newest line of candy, Brown & Haley has paired up with E. & J. Gallo Winery for a holiday promotion.
Talk about creative challenges. Special packaging, Stroh's newest product feature in the malt liquor market war, is difficult to promote in a flat, two-dimensional image.The new packaging for Schlitz Malt Liquor -- a 16-ounce, glass Gripper bottle -- is two-faced.
Moopons from CDC provide a 10-panel booklet of coupons that attaches to the front of milk jugs. The program is supported by P-O-P pieces in the dairy case as well as advertising by the supermarkets receiving the program.