Gillette Fusion Semi-Permanent Endcap
Comments: Gillette rolled out more than 10,000 semi-permanent displays to support the Fusion razor launch. Several account-specific versions of the displays were produced for mass merchants, drugstores and supermarkets. Graphic inserts can be changed out to support subsequent Father's Day and holiday promotions. A plastic bubble on the center graphic panel contains both manual and power versions of the razors. A spinning center axle allows consumers to view both sides of the product.
Producer: Mechtronics Corp., White Plains, NY
