New Product Launches

Client: Colgate Palmolive, New York, NY
Product(s) Promoted: Colgate Optic White Toothpaste & Toothbrushes. Colgate Sensitive Pro-Relief Toothpaste & Toothbrushes
Distribution: Kroger National Distribution
Number of Stores: 2,600
Production Run Quantity: 2,600
Introduction: 8/15/11
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 23" x 15"
Weight: 29 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Bayer Advanced, Research Triangle Park, NC
Product(s) Promoted: DuraZone Weed & Grass Killer, 1.3 Gal Sprayer, and 32oz Concentrate Refill
Distribution: The Home Depot
Number of Stores: 1,975
Production Run Quantity: 2,125
Introduction: 3/15/12
Intended Duration: 3-6 months
Dimensions (H x W x D): 62" x 40" x 48"
Weight: 100 lbs.
Budget Category (U.S.) $251 - $300 (display only)

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Gevalia Traditional Roast Coffee, Gevalia House Blend Coffee, and Gevalia French Roast Coffee
Distribution: National/regional in-store campaign
Number of Stores: 35,000
Production Run Quantity: 55,000
Introduction: 12/12/11
Intended Duration: 3-6 weeks
Dimensions (H x W x D): 60" x 19" x 17"
Weight: 10 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl and Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24 hr Mascara & 24 hr Liner
Distribution: CVS/pharmacy stores nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 11/11/11
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 36" x 12"
Weight: 30 lbs.
Budget Category (U.S.) $51 - $100 (display only)