New Product Launches

Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.

Pet Honesty celebrates five years in business by rolling out cat supplements and marking a new retailer partnership with PetSmart, now making the brand available in 7,000 stores total.

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.