Cross-Merchandising

Designed for use atop a deli case, a wire rack was created to cross merchandise the Parisian Spicy Brown version of Grey Poupon mustard, which was developed specifically for sandwiches.

Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

An end-aisle unit is designed for high visibility and can hold jars of Frito-Lay's salsa products on an angled, self-feeding shelf.

A tie-in with Lea & Perrins steak sauces will encourage shoppers to use the products to create fast meals.

Solving the dilemma of the home video munchies, Pizza Hut has installed kiosks in Video Express stores.

A tie-in with a touring American Greetings exhibit encourages letter writing with pen pals around the world.

The cooler display holds 144 packages above chilled drinks, and is spurring impulse sales.

Sell strips designed to cross-merchandise the products from WeslockNational are currently being tested in 100 stores.

WeslockNational hopes to lock out the competition and increase sales with merchandising sell strips that display products on pre-loaded plastic strips that can be hung anywhere in the store to help retailers cross-merchandise.

Mini-pallets, placed on end caps or near doors help cross sell Weiser locks.

To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.

To display a widely-varying mix of product in all types of retail environments. In addition to allowing virtually every retailer to create its own product mix, the display had to project Nike's image as a world leader in design and quality.