Circular Features

Pep Boys' "Happy Holiday Shopping" campaign played out on ceiling and stanchion signs near entrances that highlighted "Something for everyone on your list." (See Images at right.) The featured items included gift ideas for spouses (a GPS system), "Grandma" (highway emergency kit), "Grandpa" (truck

Publix is marking the end of the holiday season by partnering with national brands on sweepstakes with a back-to-school flavor.

Publix launched a "Nutrition Facts" program that briefly summarizes the nutritional makeup of certain products (with such terms as "low sodium" and "cholesterol free") on shelf tags. Stores also are distributing brochures outlining the program. Circular features support.

Family Dollar is playing to its strengths this holiday season by placing a heavy focus on "hundreds of brand-name toys" priced at $5 or less in stores and circulars.

Dollar General is targeting holiday shoppers with various promotions in a campaign that started more than two months ago.

Ahold USA's Giant-Carlisle is promoting a "Holiday Collection" consisting of limited-time private-label foods such as frozen crab rangoon, ready-to-bake casserole kits, and fruit and cheese trays.

Delhaize America's Food Lion, along with the Reid's, Harveys and Bottom Dollar Food chains within its operation, is conducting a cause campaign that invites shoppers to purchase a food box for $4.99 to benefit a local Feeding America food bank.

AutoZone kicked off its seasonal campaign in November by dropping a circular promoting "Super holiday savings" from Nov. 19 through Dec. 26. The holiday theme, however, was not supported by in-store signage.

A recent circular dedicated to pet products included tips from the ASPCA (American Society for the Prevention of Cruelty to Animals) about dog and cat treats and featured ASPCA-branded gates, carriers and other equipment. A portion of product sales goes to the organization.