Cause Marketing/ Community Programs

Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands

Sam’s Club tied in to Procter & Gamble’s April 25 brandSaver FSI event by emphasizing its month-long bulk-purchase incentive program while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program.

Walgreens and Procter & Gamble used two features in the drug chain’s April 25 circular to communicate a Register Rewards offer that ties in to the manufacturer’s May brandSaver FSI event.