When asked what gives them joy (on a scale of one to 10), pet owners ranked their animals higher than their friends and their sex lives, according to an R.T. Nielsen poll.
To determine the relationship between brand-specific advertising and
promotions in convenience stores for Marlboro and Camel cigarettes and choice of usual
brand among school students.
Heavy users can be a critical segment for packaged goods marketers to target. Yet many attempts to profile heavy users have proven to be unsuccessful because of methodological and measurement problems.
Consumers rank variety of assortment right behind location and price when naming reasons why they patronize their favorite stores. Consumers care about variety because they are more likely to find what they want when going to a store that offers more varied assortments.
QualPro's experiments have found that on average, only a quarter of ideas generated through traditional focus groups and consumer interviews actually improve sales. Another 23 percent of those ideas hurt sales and 53 percent make no difference.