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7. How product is examined: Meat vs. other food products
9. Consumer awareness of meat merchandising
3. Decides to buy before coming to the supermarket: Meat vs. all food products
6. Average time spent in section: Meatcase vs. other food products
8. Claimed influence of advertising on purchase decision: Meats vs. all food products
2. How often do you shop the meatcase when at the supermarket?
5. Decides to buy after coming to the store and seeing in the meatcase: Types of meat
2002 Point of Decision Meatcase Intercept Study
If purchasing a package of meat were as simple as selecting a box of Cheerios, trips to the grocery store would be that much more efficient. Imagine buying a package of meat without visually examining it first. It just doesn't happen.
1. How often do you go to the supermarket?
4. Decides to buy before coming to the supermarket: Types of meat
A Meta-Analysis of the Impact of Price Presentation on Perceived Savings
An article from the Journal of Retailing (Volume 78, Issue 2)
Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Similarities and Differences
An abstract from the Journal of Retailing (Volume 78, Issue 2)
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