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Consumer Attitudes & Behavior
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Vertis Figure 6: Primary Grocery Shoppers
Vertis Figure 2: Spending in Super Discount Stores, 2002
Vertis Figure 5: Non-perishable Purchase Locations
Vertis Figure 4: Reasons for Purchasing Perishables at a Super Discount Store
Consumer Attitudes: In-Store Influences
In-Store Influences: By Age
Display Equals Discount
Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute
In-Store Influences: Males vs. Females
Prime Positioning
Sorensen Associates offers an exclusive report on store traffic and optimal display positioning.
Leading Dollar Store Product Categories and Profile of Heavy Dollar Store Shoppers
Men Spend More at Supercenters
Research released in April 2003 shows that, on average, men will spend more than women on groceries at a super discount grocery store such as Wal-Mart Supercenter. Conducted by Vertis, Inc., Baltimore, the
Consumer Awareness of Coupon Savings, 1997-2002
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