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Attitudes: Marketers
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P-O-P Development: Who's Involved in the Decision?
How Has the Importance of Point-of-Purchase Changed in the Past Five Years?
What Is the Most Important Factor in the Selection of a P-O-P Supplier?
Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?
Product Marketers: Do You Have In-House P-O-P Design Capabilities?
In 1995, How Will Consumer Products Marketers Hire P-O-P Vendors?
What Are Your Greatest Concerns Regarding P-O-P Advertising?
Who Typically Sets Up Your P-O-P at Retail?
Note: Subsegments reflect product marketers who consider a particular retail format as their primary channel for distribution.
Product Marketers Say P-O-P Usage To Grow in 1995
Frito-Lay's Top 10 Questions for Potential P-O-P Suppliers
Pay Inches Upward While Satisfaction Slips Slightly
Annual Survey Finds Changes Come Slowly
Time Spent on P-O-P Design Varies Greatly by Company
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