Publicis Groupe’s CitrusAd in August appointed Rob Odd as the first regional CEO for its Asia-Pacific and Japan (APJ) business.
Odd comes to CitrusAd and into the growing retail media industry after an extensive agency career. Over the past 20 years, Odd has held executive leadership positions for various agencies, most recently within the WPP network. According to his LinkedIn profile, he spent the last five years at Hogarth Australia marketing agency, serving in four different roles.
Odd will be responsible for the CitrusAd business across six countries — Australia, New Zealand, India, Japan, Singapore and South Korea — as well as for the company’s strategic partnerships in Thailand, Indonesia, Cambodia, Myanmar, Hong Kong, Taiwan, Laos, Vietnam, Malaysia and the Philippines. He will be tasked with focusing on team growth, customer success, strategic partnerships, client retention and new business development in the region.
“Retail media has already seen significant growth, but I believe we are still only scratching the surface of its potential,” Odd said in a news release.
CitrusAd says the addition of this role reflects the company’s focus on ensuring each region — Americas, APJ and Europe, the Middle East and Africa (EMEA) — aims to drive growth and customer, and better positions the company to continue serving its retailer and advertiser partners.
“CitrusAd’s growth in Asia-Pacific and Japan has doubled in 2022, and with a strong pipeline from across the region, this is an important step in ensuring we respond to the needs of our growing retailer and advertiser network” said Adam Skinner, chief operating officer at CitrusAd, in the release.
“[Odd’s] diverse strengths and experience will provide a wealth of value as retailers commence new endeavors across on-site, off-site and in-store retail media in the APJ region,” added Skinner.