Toy, Hobby, & Games

Driving sales of retailers' seasonal products, the Up, Up and Away Easter environment appeals to all the senses.

Determined Productions Dinosaur DisplayApplause Inc.

Excitement and interest were accomplished through graphics, structural design and fine line screen flexo printing.

Hands-on displays give consumers an added push toward purchasing electronic learning aids and electronic preschool educational products.

Sega's product showcase display is suited for endcap use.

Changeable graphics highlight this etched-litho motion sign.

Despite its $300 price tag, retailers are rushing to buy the Kids' Praise fixture. Winning a Grammy helped bring attention to the line of music.

"We know that more buying decisions are being made at the point-of-purchase," says Laura Seitz, manager of merchandising services for Mattel Inc.

Mattel's Barbie Lane won an Outstanding Merchandising Achievement Award. It is the big-splash kind of permanent display that Mattel is using whenever possible to control more space in retail outlets.

A seasonal aisle sign for Toys 'R' Us tied Mattel products to a credit card promotion.

Revell-Monogram, Morton Grove, Ill., the world's largest manufacturer of model kits, from cars to airplanes, is going after distribution in non-traditional locations with a new Hobby Center merchandiser."The objective is to get distribution in stores not currently carrying our kits, like drug and g

The Revell-Monogram Hobby Center takes up a minimum of floor space.