Sega of America's Sonic the Hedgehog can now be seen zipping across screens in its latest edition of the video game, Sonic 3. The game was introduced Feb. 3, the day after Groundhog Day.Well, it used to be Groundhog Day.
Posters and shelf talkers promote the Revell-CD Power Modeler, which allows consumers to build the model car or plane of their dreams, and then race it in a 32-bit, 3-D simulator.
Ollie, the display created to promote Bostik's new Oodles line of creativity kits, was produced in a run of only 10 for the product's test-market introduction that began in July. Corrugated displays are planned to follow by the end of the year.
Considering much of its merchandising outdated as compared to its product, Sega of America is overhauling the fixtures in more than 6,000 stores, as well as developing a number of temporary units.
Acclaim is using P-O-P as part of its integrated marketing plan for Mortal Kombat, the popular arcade game that is now available for home use. At this point, however, all retailers have seen are computer-generated drawings of the P-O-P.
Consumer attention is drawn by the colorful TV graphics and illuminated header graphics featuring product transparencies. Up to five individuals may play the game simultaneously due to accessible, yet secure, user controls. Full-screen displays allow the action to be viewed by bystanders.
