Toy, Hobby, & Games

Mattel's new Toy Zone display draws customers to all of its sides, yet uses less space than traditional shippers.

Disney's new Snow White Interactive Merchandiser, created exclusively for Kmart, features special effects such as a magic mirror that draws the attention of young shoppers.

Capitalizing on the phenomenon of Walt Disney Picture's animated film "The Lion King," Virgin Interactive Entertainment has released "The Lion King" video game in stores across the country.In mid-November, a variety of materials, including posters, shelf talkers, banners and printed, die-cut corrug

Thomas A. Schutz Co.

Everbrite Inc.

Ruszel Woodworks Inc.

New Dimensions Research Corp.

These disposable, colorful 3-D covers fit over the retailers' video cassette players. They were produced in just two weeks to coincide with the release of a new video game.

When experimenting with P-O-P display ideas, some companies just go ape. Linda Moritz, director of product development for plush toys at Ganz Inc., says she hopes to break new ground with the Monkey Paradise Palm Tree display.Why? Because stuffed-toy merchandising is just too stuffy.

Retailers who sell plush toys typically have disorganized merchandising. Ganz's Monkey Paradise Palm Tree display imposes order on the category, with well-behaved, colorfully dressed chimps, orangutans and gibbons.

Mattel Inc., which has been testing an adjustable plastic sidekick display since last winter, has expanded the test to 600 stores and has expectations for further use of the new configuration."We hope that the test confirms what we already know intuitively about the display," says Sharon Verduzco,

Mattel's plastic sidekick offers the durability of a permanent display while providing wide flexibility when the proper shelves, pegs and headers are shipped along with new products.