Overhead, a four-color logo banner litho-mounted to die-cut and pinched-edge foamboard identifies the promotion and defines the store-within-a-store area.
To introduce its first spinner display, Disney Interactive relied on some familiar faces to attract consumers. The colorful display's header shows some classic characters -- Mickey and Minnie Mouse, Donald Duck, Goofy and Pluto -- standing on top of a large compact disk.
Warthogs are not normally known for their good manners. So it should come as no surprise that Pumbaa, along with his pal Timon from "The Lion King," co-star in Burper, one of five games packaged in a Disney Interactive CD-ROM called Jungle Games.
Pass the bicarbonate! Timon and Pumbaa's Jungle Games is being promoted with the aid of interactive countertop displays and shelf talkers that belch upon activation.
Arcade games may seem an unusual type of P-O-P application, but convincing players to part with their quarters and finding ways to make a game stand out from the surrounding mass of blinking lights and electronic sounds provides marketers with a formidable challenge.Officials at Chicago-based Willi
Toys 'R' Us had never brought in an outside vendor as its partner to such a degree before, says a company spokesman. "We wanted a partner who could take every single detail and open it up for observation and evaluation," he added.
When officials at Toys 'R' Us decided to take the dramatic step of revamping the company's entire in-store merchandising approach, they knew they needed more to make it happen than simple product vendors.
The Sega Best Buy Interactive Display is a two-sided unit with a place for hardware on each side. Control pads are also included on each side. Hooks are used to highlight the products (in this case, the Sega Genesis games.)
