Toy, Hobby, & Games

Toys 'R' Us 1995 Halloween HouseAmerican Greetings Corp.

Sega of America Inc., Redwood City, Calif., has entered shopping malls in 22 major U.S. cities to promote its newest Sega Saturn videogame, NiGHTS. The vehicle it chose was Rochester, N.Y.-based Eastman Kodak Co.'s Dynamic Imaging technology and St.

Aristocats StandeePhoenix Display & Packaging

"Never before have a CD-ROM game and a leading candy brand formed a strategic partnership," says Russell Kelban, vice president of marketing for Virgin Interactive Entertainment Inc., Irvine, Calif.

The centerpiece of Nintendo's N64 video game system is the robot-like 250-pound floorstand.

Via a movie-style poster light box and ancillary P-O-P, "Marvel Presents..." puts non-comic book related advertising in comic book stores.

When Lego updated and repackaged its colorful building blocks in 1995, marketers succeeded in arranging an exclusive agreement with Wal-Mart stores to promote the relaunch with fanfare.Michael O'Leary, creative services manager at Lego Systems Inc., Enfield, Conn., says the company chose a two-part

Beeline Group, Fremont, Calif.

A foamboard mobile is another three-dimensional promotion piece for the launch of Nintendo's N64.

Buena Vista's Christmas Toy Shop display is chock full of activity: a free ornament, a mail-in rebate, ice-skating characters and a twinkling holiday wreath work together to draw attention to Disney's children's videos.

A countertop version for Nintendo's N64 launch includes a 13-inch television and five addtional speakers.

A corrugated endcap display promotes the Freestyle Lego relaunch in Wal-Mart stores across the country.