The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.
A new House of Tsang Take-Out meal display is being tested by Hormel in select markets. It holds 24 boxes of "cuisine for two." A take-one box holds free chopsticks.
A sizeable display with a colorful header is important, because the product is "a little tougher concept for the consumer to see the value of immediately," says a company spokesman.