When Procter & Gamble boasted that 450,000 displays and countless other marketing materials were prepped to make Prilosec the biggest launch in the company's history, we scoffed.
The following Quick Poll survey was fielded February 2003 at SupermarketGuru.com, a web site dedicated to providing shopping and health information to consumers and, subsequently, consumer-attitude information to retailers and brand marketers.
The following Quick Poll survey was fielded May 2003 at SupermarketGuru.com, a web site dedicated to providing shopping and health information to consumers and, subsequently, consumer-attitude information to retailers and brand marketers.
The following Quick Poll survey was fielded May 2003 at SupermarketGuru.com, a web site dedicated to providing shopping and health information to consumers and, subsequently, consumer-attitude information to retailers and brand marketers.
The following Quick Poll survey was fielded in August 2003 at Supermarketguru.com, a web site dedicated to providing shopping and health information to consumers and, subsequently, consumer-attitude information to retailers and brand marketers.