Minneapolis — Social engagement and relevancy of content are crucial to developing a brand’s personality and building loyalty, according to Karl Meinhardt, Albertsons vice president of social and digital marketing.
AB Acquisition is enjoying an exclusive launch window for a new product Kraft Foods Group launched in collaboration with McDonald's: packaged McCafe coffee.
Ahold USA is encouraging loyalty cardholders to use its digital "e-bonus offers" this holiday season.A company-wide "25 Days to Stack Your Savings" promotion unveils a new load-to-card digital coupon on chain websites every day from Nov. 30 through Dec. 24.
In a presentation from the 2014 Shopper Marketing Conference & Expo, Shopper Sense's Lily Lev-Glick discusses proprietary research that probes how retail environments affect shoppers' perceptions of value as well as ways to increase perceived value without resorting solely to price-driven levers.