The Honey Pot Co. enjoyed prime merchandising space at Walmart in March as the mass merchant drew attention to women-owned brands to mark Women’s History Month.
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner.
Peace Out Skincare has partnered with Amazon to expand its online presence and deter resellers peddling counterfeit or expired products on the e-commerce giant's site.
Keurig Dr Pepper's Dr Pepper is giving Meijer an account-specific sweepstakes as an overlay to a national campaign tying in to Universal Pictures' June 9 theatrical release of
Unilever’s Sundial Brands recently rolled out a hair care line exclusively at Walmart celebrating America’s first female self-made millionaire, Madam C.J. Walker, who made her fortune more than a century ago selling cosmetics and hair care products designed for Black women.
Harry’s recently secured prime merchandising space for its Headquarters hair care SKUs with a vibrant endcap display highlighting the Walmart-exclusive brand's new packaging.