The Gap, Inc. drives its holiday TV ad campaign into stores this month with a fundraiser for Boys & Girls Clubs of America and a Volkswagen Beetle giveaway.
Instead of waging price wars it cannot win, Toys "R" Us is using in-store events and special departments that create an "emotional" rather than "intellectual" shopping experience for customers, said Warren Kornblum, the chain's chief marketing officer.
Under Armour's current campaign features the Transformer display (the centerpiece), as well as a hanging foam and metal logo, and a steel wall header on slatwall.
Universal Pictures'
PepsiCo., Kellogg Co., Procter & Gamble, Burger King, Rayovac, the United States Postal Service, MasterCard, Kraft Foods, J.M. Smucker Co. and Hershey Foods have been making
The United States Postal Service is reissuing a successful 2000 tie-in with Universal Pictures for a campaign plugging a new bundle system leveraging the studio's upcoming film,
MasterCard International is not being quiet about its first-ever movie tie-in. The credit-card company seemingly has an account-specific overlay or connection to every other promotion being conducted for Universal Pictures'