To encourage consumers to try more than one variety of its meat snacks. O'Brien & Co., Bellevue, Neb., created a mix-and-match merchandiser. "This allows retailers to sell two items for a set price of about a dollar," says John O'Brien, vice president.O'Brien & Co.
This inflatable display, which features Keebler's Ernie the elf in the legendary Keebler Hollow Tree, may be referred to as huge, but certainly not unruly.
Even if LU cookies don't go down in history, at least a few historic sites will, thanks to Mother's promotion that provides some much-needed restoration to landmarks, while offering upscale consumers big savings with bed-and-breakfast inns.
Selbak's is using a variety of P-O-P to convert consumers of ice cream cones to its Chocolate Chip Cookie Cones, including a static cling history of the cone.
Backed by $100 million, the largest support package in the history of Frito-Lay, Doritos Tortilla Thins provide consumers with a lighter, thinner chip. This display unit from Chicago Display has the option of incorporating motion.
