Obtaining countertop placement of a product usually purchased on impulse in convenience stores is the goal of GoodMark Foods Inc. for its Slim Jim brand Giant Slim Jug promotion planned for April and May."The idea is to get countertop placement of our Slim Jim sticks," explains Andrew S.
To encourage consumers to try more than one variety of its meat snacks. O'Brien & Co., Bellevue, Neb., created a mix-and-match merchandiser. "This allows retailers to sell two items for a set price of about a dollar," says John O'Brien, vice president.O'Brien & Co.
Each Coleman jug is packed with 48 Slim Jim Giant Slim meat sticks for a national promotion. Retailers can take the jugs home when the product sells through.
This inflatable display, which features Keebler's Ernie the elf in the legendary Keebler Hollow Tree, may be referred to as huge, but certainly not unruly.
Even if LU cookies don't go down in history, at least a few historic sites will, thanks to Mother's promotion that provides some much-needed restoration to landmarks, while offering upscale consumers big savings with bed-and-breakfast inns.
