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Back-Up Strategy Aids Snackwell
When Nabisco's Snackwell cookies needed to create a new permanent display on a short time line, it called in F. O. Phoenix Inc. and explained its needs.
Frito-Lay Mid-Size Chip City Merchandiser
Frito-Lay Mid-Size Chip City MerchandiserDCI Marketing
Sales Off Displays: Supermarket Sales Generators
Product Marketers: How Have Retailer Attitudes to P-O-P Changed?
Sales Off Displays: Mass Merchant Top 40 Display Driven
Retailers: Which Product Categories Produce the Most Effective P-O-P?
Sales Off Displays: Mass Merchant Sales Generators
Scanner Data Corroborates P-O-P's Power
Need proof of the importance of P-O-P in developing market leadership? Look no further than the checkout area of your nearest supermarket.
Sales Off Displays: Supermarket Top 40 Display Driven
Product Marketers: How Important is P-O-P?
Sales Off Displays: Top 40 Drugstore Sales Generators
Frito-Lay Taste the Fun Endcap
Advertising Display Co., Englewood Cliffs, N.J.
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