This temporary floorstand for Cheetos proved sturdy enough to operate as a "permanent" Frito-Lay display in a 7-Eleven store for more than eight months.
This plastic display was created exclusively for a cross-merchandising program at convenience chain 7-Eleven in summer 2003. The campaign featured a coupon incentive for $1 off the purchase of a Go-Pak with a Hershey milk product.