Dannon Lite and Dannon Pure Indulgence logos have been added to the top of this prototype freezer divider, which helped show a 50 percent share of the market for the product in a six-week test.
To capitalize on the video release of a Teenage Mutant Ninja Turtles movie, special packaging was created to go along with in-store displays and a free mold to create Ooze desserts.
A trial-size shipper for Grey Poupon Dijon Mustard was integrated into a program that included print advertising and a cents-off coupon on a different flavor.
A 10-case display for A.1. Steak Sauce is a one-piece corrugated unit that is easy to assemble and transport. The unit was designed by AI Gar/The Display Connection Inc.
A shipper for Ortega salsa featured trial-size packages to call attention to new graphics and packaging. The program also included in-store advertising via Actmedia and coupons that offered the trial-size package free to consumers.
A gravity-feed display for Kraft Marshmallows can hold up to 10 cases of the fluffy stuff, but takes up just 6.25 square feet of floor space. The company suggests it for cross merchandising with bananas, sweet potatoes or Jell-O.
Designed for use atop a deli case, a wire rack was created to cross merchandise the Parisian Spicy Brown version of Grey Poupon mustard, which was developed specifically for sandwiches.
