Packaged Foods

Conocraft, a Creative Solutions Co., Sussex, N.J.

A new back-to-school promotion, tested in Atlanta for the African-American market last year, rolled out full-scale in August from Kraft Foods Inc. to include major supermarkets in five U.S. cities. A similar promotion for the Hispanic market also ran during August.

The first P-O-P display for Guiltless Gourmet's baked chips proved so successful that the company depleted its estimated six-month production run in six weeks.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Graphic Packaging Corp., Wayne, Pa.

Action Products International Inc. launched a permanent display aimed at rocketing its line of Action Snacks freeze-dried space foods into the stratosphere of sales in museums and science mall stores last month.

Marketers at Guiltless Gourmet Inc. had watched their distribution channel evolve from stores handling specialty foods to more traditional supermarkets, where the company's baked chips were competing directly with the major brands.

The expansion of Kraft's Food Solutions program into a year-round merchandising system is designed to help supermarkets counter the inroads made by restaurants and take-out food.

This fall Kraft Foods will expand its former summertime-only Food Solutions merchandising program into a year-round marketing strategy encompassing all of its 33 product categories.

3,660

Dole Fresh Vegetables Inc., Salinas, Calif., ushered in the spring season with a marketing campaign launched in April to promote its line of six "Special Blends" salad mixes. Pole toppers, shelf talkers, recipe tear pads and coupons comprise the in-store collateral materials.

More than $250