In August, Sunshine is also offering the "Vienna Fingers Take a Break Sweepstakes" from which 100 consumers will win a weekend stay at a Bed-and-Breakfast. Other prizes include deluxe travel bags and coupons for free packages of Vienna Fingers.
Kraft Food's local promotion with Hy-Vee stores featured customized pieces within the food company's set display racks to create a barbecue focus for the five-market supermarket chain.
In May, Kraft added three category-management tools to its overall Kraft Plus Customer Business Sales Tool Program, which now includes nine programs to help supermarket retailers assess scanner data and turn it into retail strategies via a variety of co-marketing options.
Consumers more and more are looking for quick meal ideas. So Kraft Foods last summer began producing a series of integrated food-solution programs that retailers could customize from a series of merchandising fixtures.