Packaged Beverages

Nutri-System diet center clients had a problem: too many holiday parties teeming with holiday temptations. So Nutri-System, Blue Bell, Pa., created a product designed to bring holiday cheer to dieting clients.

Creating awareness for a new product was the goal of a display for Nutri-System Sparklers.

Something out of this world, something downright cataclysmic seemed in order when Southland Corp., Dallas, opted to stage a sweepstakes promotion celebrating a quarter century of Slurpee and Star Trek."We felt capitalizing on Starship Enterprise and a vapor trail with cosmic danglers would help foc

Sales of Slurpees soared when the Enterprise appeared.

Displays are packed into shippers.

The display, because of the brightness and movement, causes people to stop and look at the product. The Coke name and girl character are a big draw.

To create in-store presence during the holiday season for Coca-Cola products.

To increase Pepsi sales during the summer season in special promotional markets. The display, through the use of colorful graphics and three-dimensional construction, ties in with the entire "Summer Chill-Out" promotion, reinforcing it at the point-of-purchase.

To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.

Specially designed shelves and headers create center for Gatorade products.

To increase product sales and brand awareness through a national campaign. To increase excitement and brand awareness, the display incorporates motion as well as three-dimensional construction. In addition, it is easy to assemble.

Top prize in Royal Crown Cola's summer-long Bayliner Challenge promotion is depicted in this stacked-can display. RC cans have letters printed on inside bottoms that indicate winners of this and other prizes.