Packaged Beverages

This pole topper helps LaCroix Sparkling Water promote its tie-in promotion with the "Wings" television show, in which grand-prize winners in 17 cities win a walk-on role in an episode next season.

In a world where some consumers interchange the terms "Coke" and "soft drink," Dr Pepper has to go the extra mile to register its name with the buyer.

Snapple is one of several beverage marketers who've licensed Dyment to sell the newly developed RotoCoolers emblazoned with their names.

Carts, third place (tie)California Milk Processor Board

The next time you reach for a cold bottle of Snapple to slake your thirst, it probably won't be in an ice bucket or refrigerated box.

The prepacked Nostalgia Cooler "was designed so it was so easy for the stock boy to open and place without any problem whatsoever," says an Alpha Products spokesman.

Quaker Oats is hoping its Michael Jordan standee will lead to slam-dunk sales of its Gatorade sports drink.

Gatorade is using a dramatic color photo of former-Chicago Bulls superstar Michael Jordan en route to a slam dunk in a standee, which was placed in convenience stores and gas stations to help sell the sports drink.Some 15,000 of the standees were shipped to retailers for a campaign, which began in

Injection-molded plastic (lid and tub); polyurethane insulation; polystyrene wrap (graphics); galvanized steel (sides)

Stout Marketing

"Store managers love the motion of this display," says a Coca-Cola spokesman. "It draws the customer's attention to the product."

Mead Merchandising