Packaged Beverages

Millstone Coffee is helping grocers kick off the football season with its 50-Yard Blend promotion. Special displays hit stores nationwide in August.

This outdoor menu extender is an increasingly popular P-O-P display for fast-food restaurant drive-through lanes. Increasing business here is a priority for QSRs: Only one in four customers currently buys a drink from the drive-through.

Veryfine Products, an industry leader in single-serve bottle and can juice products, is testing two single- and multiserve product display carts this summer.

In June, Veryfine Products began testing a mobile display cart, above, and a chilled self-service cart.

Gatorade is gaining window space in c-stores with a sign that provides a clear view from the interior, but shows a colorful graphic from the exterior.

After a decade of idling almost to a stop, Royal Crown Cola Co., Fort Lauderdale, is revving up its marketing engine and heading out to shake things up.

Royal Crown Cola is spicing up its flat image by teaming up with Harley-Davidson to create "an attitude for our brand that we don't feel either of the two big guys can match," says a company spokesman. A 6-foot Harley cutout promotes a summer contest.

There's a new cow rustling up business in the dairy section of grocery stores these days. And, she makes that classic salescow, Elsie, look like your old-maid aunt. She's Cool Cow, a funky, sunglasses-clad bovine for the '90s, who may just be hip enough to convince kids that drinking milk is fun.

Cool Cow stampedes into supermarkets to help introduce the milk product of the same name.

The Gatorade Co. believes it has a winner with its see-through signage for convenience stores.

High-impact polystyrene

LaCroix Naturally Sourced Sparkling Spring Water has seen its display activity jump dramatically during a recent 17-city "Win Your Wings" tie-in promotion with the "Wings" NBC television show. The promotion, supported by various in-store merchandising pieces, ended in.