The California Raisin Advisory Board is hoping sales of raisins will be dancing, with the help of a breakfast promotion with the American Dairy Association.
As ice melts and water collects at the bottom of Pepsi's new Extra Capacity Cold Barrel, a float lifts like a buoy, raising unmelted ice and the soft drink bottles.
This counter unit has a small footprint yet holds 120 servings, a high number for a sampler unit. The design used five-color process printing applied directly to combined board, eliminating costly litho labels.
Frank Maher, brand manager, Seven-Up brands, and Christi Lowin, sales promotion manager, stand with the primary display for this summer's UnCola Island promotion.
Seagram's hopes to cool off the competition this summer with a 3-D sand castle display. The unit is pushing the firm's Cocktail Coolers, although all Seagram's flavors will be represented.
This outdoor menu extender is an increasingly popular P-O-P display for fast-food restaurant drive-through lanes. Increasing business here is a priority for QSRs: Only one in four customers currently buys a drink from the drive-through.
