When marketers at SmithKline Beecham Consumer Healthcare received approval from the Food and Drug Administration for two products in the new category of smoking-cessation, they knew they had to find a way to meet the needs of a variety of retailers while ensuring the high-priced products didn't add
Stephanie Ausefski, left, Greg Wengryn and Don Dumoulin, were among the team at SmithKline Beecham Consumer Healthcare that helped create a new category of merchandising of smoking-cessation products.
Bad taste, blunt ads, and new packaging and P-O-P are adding up to strong sales in the U.S. market for the Canadian cough concoction, Buckley's Mixture.