This display prevents consumers from accessing the smoking cessation medicine, a merchandising approach required in the U.K. It also assists pharmacists and sales clerks in describing how the product functions.
Schering-Plough's new ClearPassage displays are designed to introduce consumers to the nasal strip category with detailed information about the product.
The goal here was to create a display that would highlight a retail chain's five best-selling nutrition products from month to month and draw traffic to the back of the store. The display was designed in a shiny, metallic pyramid structure that stands out against the products' black packaging.
As more and more prescription drugs convert to over-the-counter (OTC) status and patients are forced to take more responsibility, there is a new opportunity for bringing OTC drug information to the point-of-sale.
W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort.