OTC

The effort to help Americans curb their smoking habits has taken another step forward this year. Beginning in May, the newly published U.S.

Designed for placement in doctors' offices, the Smoking Cessation Center urges smokers to "Commit to Quit."

Prolam Inc., Libertyville, Ill.

Continental Concepts, Cicero, Ill.

To prompt trial with a coupon incentive, this modular display has a detachable lug-on that can be removed once the giveaway period ends. Graphics on the riser and base emphasize the difference between daytime and nighttime products while featuring Tylenol branding prominently.

Prior to August 2000, this product was only available from independent distributors and kiosks in shopping malls. This display was created to introduce the Metabolife product to a much larger audience and to reinforce the name, logo and product availability.

, Minneapolis, designed a temporary floorstand to do just that. CNS believed that the product required a custom blister package to hold a saline sample bottle and a box of Breathe Right nasal strips. The blister packages were produced from clear PVC and then packaged with the product.

Wrigley has entered a new category with the introduction of Surpass Antacid Chewing Gum. This PDQ shelf tray is one display unit being used in-store.

A convertible floorstand/power wing offers display options for various retail environments.

New promotional program helps introduce Surpass Antacid Chewing Gum

Obtaining off-shelf positioning and attracting immediate attention for two products -- Carb Cutter and Thin Tab -- were the goals of this unit. The display is compact and attractive to compete in the highly competitive low-carbohydrate lifestyle category.

Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.