OTC

This program sought to expand the space allotted to Tylenol brand product promotions at retail.

The sides of the BriteSmile floorstand are customized with the dentist's name. Showtime Enterprises, Paulsboro, N.J.

In January, Bayer followed up its Morning Relief campaign with floorstands featuring a Super Bowl theme.

Walnut Creek, Calif. --

Countertop display trays helped drive trial of Alka-Seltzer Morning Relief in convenience stores.

Last Call for Recovery!

This display offers compare-to formulas of the best-selling products, concise and helpful information, and placards to reinforce brand image. The shelf merchandising system includes styrene flip-top rails in woodgrain finish for a cohesive boutique look.

Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.

Before this unit was produced, most customers weren't aware that GNC sold energy-enhancing products. Since its introduction, customers have been questioning store personnel about the products, which has spurred increased sales and prevented the category from being discontinued.

Extruded styrene corners and center graphic panels feature graphics that help consumers easily locate the appropriate product based on their symptoms. The unit converts from a two-sided to a four-sided display and can be assembled in 10 minutes.

This unit improves upon earlier display formats by offering 75% more product space, interchangeable graphic panels to allow for customization, and a component structure that is expandable from a single unit to a four-sided kiosk for larger-volume stores.

Buying vitamin supplements has become the norm with today's consumer. The health food industry is competitive, and the designers of this display wanted to create a system that literally stands out and promotes the product.