Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.
An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.