Media Planning/Buying

Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.

Midwest-based Meijer joins the growing list of regional retailers bolstering their retail media networks and solutions.

Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.

The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across.

London-based retail media agency SMG will manage Asda's media planning and operations functions as the grocer looks to add new digital channels and "innovative propositions."

Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk.

Recent research from Kroger’s 84.51 data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data.

The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.

Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.