Meijer tied in to Unilever's FSI event on Jan. 26 (see Related Articles) with a feature in its Jan. 30 circular promising $3 off the purchase of three SKUs from Suave, Axe, Dove or Degree (priced at $2.50 or higher).
Unilever joined with Walmart for a co-equity overlay (in some markets) that plugged “Every Day Low Prices” on Axe Peace while directing consumers to a brand showcase on walmart.com to watch a video about the new product line. The ad was part of Unilever's broader Jan. 26 FSI event.
As part of a broader FSI event (see Related Articles), Unilever joined with Meijer for co-equity overlays in Midwest markets that separately promoted Ragu, I Can’t Believe It’s Not Butter, Country Crock and Dove.