A follow-up to last year's report, the file attached at right lists more than 180 individuals deeply involved with shopper insights. They work at retailers and consumer product companies, and their roles find them incorporating insights into shopper marketing plans. To be named in
E-tailer Alice.com’s latest customer email gave exclusive attention to Unilever brands.Distributed on Oct. 26, the email touted savings of up to 25% on more than 16 Unilever brands, including Q-tips, Dove, Suave, Skippy, Vaseline, Lipton and Degree.
Walgreens is promoting the availability of contact lenses at Walgreens.com via shelf talkers that depict products from Johnson & Johnson's Acuvue, Novartis' Optix and Bausch & Lomb's namesake brand.The drugstore chain is promoting 20% off any contact lens purchase online through the end of the year
Dollar General touted its new e-commerce capabilities in this week’s FSIs with a “Dollar General Delivers” message and “buy this online” icons alongside select SKUs.