INSTITUTE ANALYSIS: We determined the prime holiday advertising period to be Sept. 14, 2013, through Jan. 15, 2014, based on the activity on these sites. Holiday-themed ads accounted for 9.2% of the total ads during this period.
Procter & Gamble delivered an email to select members of its "P&G Everyday" online community on March 4 that promoted $145 worth of "Instant brandSaver Savings" available on Walgreens' drugstore.com. The email linked to a landing page presenting offers on 42 P&G products from numerous brands.