Amazon.com has a lot to learn about the grocery business; CPGs are probably the best teachersThe landing page for Amazon.com’s new Prime Pantry home delivery service has a rotating carousel of five ads. The first two depict products from multiple manufacturers.
Target staged a weeklong incentive offer to promote its same-day in-store pickup service for online orders.During the week of July 27, the mass merchant promised $10 off $40 orders on target.com to shoppers who utilized the free service.
Procter & Gamble sent an email on July 30 encouraging members of its "P&G Everyday" online community to "Make back to school a breeze" by having their seasonal essentials delivered from Soap.com. The email directed recipients to the Amazon.com-owned website to find $140 worth of product coupons.
Target revamped its annual summertime Black Friday promotion this year.The mass merchant changed the effort’s name from “Bonus Black Friday” to “Black Friday in July” and extended the window to three weekends instead of the previous one.
Walmart has appointed Fernando Madeira chief executive officer of walmart.com to replace Joel Anderson.Madeira will take over on June 20 and report to Neil Ashe, ceo of global e-commerce. His new responsibilities include leading walmart.com’s U.S.
Five years after first documenting the explosion of online, social and mobile tools in the shopping culture, an annual study finds that just rolling out the latest "bright & shiny" app won’t cut it anymore.