In a presentation from the 2015 Shopper Marketing Summit, FCB/RED's Curt Munk discusses "alpha" shopper marketers who have disproportionatly advanced the industry and what brands, retailers and agencies can learn from them.
In a presentation from the 2015 Shopper Marketing Summit, TPN's Manolo Almagro joins Clorox Co.'s Sarah Ortman to discuss how digital data can help brands move from narrow tactical programming to more engaging cross-selling.
Our third annual report recognizes the CPG brand and retail executives who are making significant progress in the areas of digital shopper marketing, e-commerce, social media and mobile marketing.