An official sponsor of the Academy Awards for the third consecutive year, Walmart zeroed in on the glamour surrounding the Oscars for a marketing campaign that would help establish the retailer as a fashion destination both in stores and online.
Mondelez International recently teamed with Irvington, New York-based influencer marketing company Ripple Street to host some 300 parties at consumer homes aimed at driving awareness of new Oreo SKUs at Target.
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.