Feminine wellness company Proof teamed with Walmart to roll out its budget-friendly line of leak-proof period underwear, Unders by Proof, to the retailer's 4,000-plus stores and Walmart.com.
The Honey Pot Co. enjoyed prime merchandising space at Walmart in March as the mass merchant drew attention to women-owned brands to mark Women’s History Month.
L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner.
Peace Out Skincare has partnered with Amazon to expand its online presence and deter resellers peddling counterfeit or expired products on the e-commerce giant's site.
Two years after launching hair care brand TPH by Taraji at Target, actress Taraji P. Henson teamed with Walmart to launch an exclusive body care brand extension this spring.
PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.
Further expanding its exclusive personal care offerings, Walmart teamed with Unilever once again this year to launch another hair care brand — this time focused on scalp health and aimed at Millennials and Gen Zers.
Keurig Dr Pepper's Dr Pepper is giving Meijer an account-specific sweepstakes as an overlay to a national campaign tying in to Universal Pictures' June 9 theatrical release of
Unilever’s Sundial Brands recently rolled out a hair care line exclusively at Walmart celebrating America’s first female self-made millionaire, Madam C.J. Walker, who made her fortune more than a century ago selling cosmetics and hair care products designed for Black women.