Department Store

High-end department store Barneys New York has made items shoppable over the Instagram social site using a “Like2Buy” link. Users following

Social media and in-store activity engage target consumers during back-to-school season

Upping the one-to-one experience, Macy’s has added free shopping consultations at select stores through a “My Stylist@Macy’s” feature.

Pinterest has made buy buttons available on its iPhone and iPad apps. Using “Buyable Pins,” Pinterest users on the Apple devices can buy products from brands directly at Macy’s, Neiman Marcus, Nordstrom, Michaels and others using their credit card or with Apple Pay.

Nordstrom has updated its mobile app to integrate its loyalty program and enable users to track rewards points.

To promote its new Design Lab collection, Lord & Taylor tapped 50 Instagram bloggers, essentially female fashion influencers with a large Instagram following, to post an Instagram wearing the same dress.

Bringing more exposure to its fitness and wellness offerings, Kohl’s is leveraging the social reach of 10 female fitness bloggers. The retailer fits them with gift cards, and the bloggers buy products such as workout gear, juicers and tracking bands and write about them.

Marketers seek answers along a convoluted path to purchase

In a presentation from the 2014 Shopper Marketing Conference & Expo, RTC's Tony Bynum discusses how innovation leaders blend multiple strategies that combine architecture, interior design and new technology to deliver novel shopping experiences that engage and delight shoppers.

In a presentation from the 2014 Shopper Marketing Conference & Expo, Forbes Consulting's David Forbes discusses the need to develop omnichannel shopping tools that support — not replace — the in-store service experience.