Just a little over a year old, location-based app SkoutDeals, Austin, TX, is helping retailers drive shoppers to its physical stores to buy items and save at a minimum 25% off on a product, per the rules of the app.
Major retailers including Target, Home Depot, Macy's, Cost Plus World Market, JCPenney and Neiman Marcus are personalizing the e-commerce shopping experience on their websites via MyAlerts.
JCPenney launched a holiday campaign with five television spots highlighting non-actors discussing what they paid for gifts last year and being challenged to beat that number at JCPenney stores.