Department Store

March 1993

February 1993

July 1993

January 1993

July 1993

Ralph Lauren is trying a new, open-sell, mass-market technique in department stores for the launch of its Polo Sport men's line. In-store displays make the products readily available without the assistance of store personnel.

Fred Hayman hopes to improve the display's longevity by periodically supplying retailers with alternate inserts.

Daisy Software is pushing impulse purchases of its shareware computer programs with a corrugated display that holds 360 diskettes.

Woods Group, (slatwall displays), Aptos; Santa Cruz Industries, (boulders), Santa Cruz; Steve Sheppard Design, (3-D signs), Modesto; G&R Plastics, (slatwall shoe shelves), Sacramento; The Anchor Group, (banners), Sacramento, all of Calif.; Hutchison & Co., (Lucite countertop shoe shelves), Boston

The distinctive ears atop The Napier Co.'s Mickey Mouse-theme jewelry display assures that it will be seen before shoppers reach the jewelry department.

A floor display is used in high-traffic areas, such as airport terminals and entrances to department stores and malls. Floorstands make up approximately 3 percent of all Take One displays.

The polyester material in the tester display base is described as "a very good alternative" to more expensive injection-molded plastic products.