During a panel at NRF 2024, Kraft Heinz detailed KraftGPT, saying the tool allows employees to query such things as, “Why are we selling so much bacon?” or “Why does everyone love it so much all of a sudden?"
Genomic nutrition platform GenoPalate will give Earth Fare shoppers access to its DNA-based reports in the wellness department and eventually launch meal kits and other products at the grocer.
New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.